Monday, June 29, 2009


New York, NY-February 16, 2006 - The creator of the Willie Esco clothing line, Willie Escobar Montanez brings about the rebirth of Latin inspired apparel. Willie Escobar, design director and developer of the Makaveli-Branded clothing line is pleased to announce the launch of Blanco Label, a joint venture with Vibes Base Group. Blanco Label will honor Willie Escobar’s Latin heritage by promoting the influence of Latin culture on TV, music, and fashion. It will be a moderately priced Casual and Sportswear collection featuring European fashion inspired jeans, knits, button up shirts, and Polo's. Known for his denim hookups when designing for the Esco line, Willie Escobar is excited by the prospect of combining his vision with the expertise and sterling reputation that Vibes Base Group has in denim production. "The Hispanic Market has long been a sought after segment of the music and fashion businesses," say's Willie Montanez. "In music, the recent crossover success of Reggaeton, a fusion of Reggae, Hip-Hop, and Latin Beats with artists such as Daddy Yankee and Tego Calderon has bought the culture to the forefront with their breakthrough record sales. Similar to how the Hip-Hop movement fueled the urban clothing explosion, the music provides the opportunity to create awareness and provide an entry to the consumer". Reggaeton not only unified the aspiring Latin rappers, but it commands a respect from all other genres of music" say's Willie. "It also speaks to issues that plague Hispanic youth, especially in the inner city who are constantly challenged with choices. Reggaeton artists have struggled for years and been forced to self promote and even start their own record labels to get their music out. Thus it represents the independence we want to portray and the pride in our culture we want to promote. The big labels are coming after these artists so we see the chance to show at a grass roots level that Hispanics are more than just an entertainment resource; we have the capability to expand into other fields. Our years of experience in addressing these needs and concerns make us feel the timing is perfect to introduce a clothing line that directly addresses Spanish culture". Blanco Label will create synergy between TV, music, and fashion to display the cultural pride, values, and creativity that the Latino culture is most known for. It will be for the individual who is trendy and fashion forward and feels pride in his roots. Blanco Label is set to debut in the spring of 2006 during the upcoming 2006 MAGIC CONVENTION. And the line will launch with an advertising campaign featuring many of today’s top Latin artists including: Alexis Y Fido, Play N Skillz, and N.O.R.E.

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